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Portfolio and Clients

Here are details of some of the recent clients and projects that I have provided Refined Writing for. Please click here to read some testimonials.


Amey Plc, Jul 2008 - ongoing
Amey is one of the country’s leading integrated public service providers, working in partnership with clients from the aviation, central government, defence, education, local government, rail and strategic highways markets.
The Brief: Working as part of the Bid Writing team in the Central Bidding Unit at Amey’s Head Office, helping bid teams to deliver high quality written submissions to potential clients. It is essential to carry lessons learnt from the submission of previous documents into new documents, capturing best practice from earlier submissions and from operational contracts. I have worked on bid submissions to large public and private sector organisations, eg the Highways Agency, NHS, MoD and BAA.


Drum, Nov – Dec 2009
Drum is a London-based marketing agency specialising in branded content.
The Brief:
1. Produce copy for The Krypton Factor website, which was re-launched for the 2010 series of the revamped classic TV show. The partnership between ITV and Sage, the show’s sponsor, is the biggest ad-funded programme ever commissioned by ITV. Copy included show reports, descriptions of the games and contestants, and text explaining the collaboration between Sage and The Krypton Factor.

2. Write content for the associated ‘Business Brain Training’ website, which engages users with fun games to help them discover their Business IQ, and promotes Sage’s partnership with The Krypton Factor.



RedLine PR, Nov 2009
RedLine PR provides specialist B2B PR services
The Brief: Writing a press release introducing a new way to dispose of laboratory waste water consumables. The release was aimed at laboratory technicians, and was targeted at the laboratory / scientific press, eg Lab News and LabMate, as well as waste journals. To view the press release, please click here.


Sparkworks, Oct – Nov 2009
Sparkworks is a creative communications agency based in Bracknell.
The Brief: Contributing copy for new marketing collateral for the Protexin range of probiotic supplements. This comprised a six-page DL leaflet covering the whole range, and two-page fliers for each individual product in the range. Copy was adapted from fliers aimed at healthcare professionals, and was made more accessible for the consumer audience.

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